Marketing strategy and Meta ads

Clarity in your marketing. Growth in your results.

I'm Simona, a marketing strategist and Meta ads specialist. I help small and medium-sized businesses get the thinking right first, who to reach and what to say, then turn it into ads that grow sales.

Simona Malūkė smiling, seated indoors
Simona MalūkėMarketing strategy and Meta ads
Worked with brands like
  • Tele2
  • Maxima
  • YIT
  • MediaGO
  • Cleanfilter
  • Biržų duona
  • Milda Sabienė
  • Capital Go Invest
  • Vytautas Spa
Sound familiar?

If your ads feel like they only take money instead of making it, you are not alone.

Most businesses I work with start from one of these.

  • My ads get clicks but no real results
  • I can't make sense of my Meta ads data
  • I don't know what my audience actually wants
  • I get engagement, but not sales
  • I'm not sure what to advertise
  • I'm doing everything myself and I'm overwhelmed

It's usually not because your business isn't good. It's because the marketing lacks clarity and direction. That's what I fix.

Ways to work together

Four ways I can help

Whether you want a close look at your ads, campaigns off your plate, a straight conversation about what to do next, or a marketing strategy of your own.

01

Meta ads account audit

Find out exactly why your ads aren't performing. I go through your account, from technical setup to targeting and creative, and you get a PDF with a step-by-step plan to fix what is holding it back.

A good fit ifYou're already running ads but not getting the results you expected.
Ask about an audit →
02

Meta ads management

Get ads that reach the right customers without doing it all yourself. I handle strategy, campaigns and daily optimisation, so your ads perform and you can focus on running your business.

A good fit ifYou want to hand over ad management completely and focus on running your business.
Ask about management →
03

Marketing and Meta ads consultation

Get clear on what to do next. In a 1:1 online session I answer your questions, review your current ads if needed, and we put together a practical action plan for your marketing.

A good fit ifYou want occasional expert guidance, need help improving performance, or want clarity before your next step.
Ask about a consultation →
04

My Marketing Compass

Missing a marketing strategy and want to learn how to build one? My self-paced programme takes you from chaotic marketing to a clear strategy for your business, at your own pace.

A good fit ifYou run your business yourself and want to understand your marketing, not just hand it off.
See how the programme works →
Simona Malūkė leaning on a table, smiling at the camera
Why work with me

I've been the business owner, the marketer and the one running the ads.

Because I've seen marketing from every side, I don't start with the ads. I start with who you're talking to, what you're offering and what you say. In 10 years in marketing, I've worked with small and medium-sized businesses, from engineering and IT to e-commerce, and that foundation is what makes the ads work.

I also built and sold my own e-commerce brand, so I know what it takes to turn marketing into real sales, and what it's like when the budget is your own.

I combine that experience with a degree in Advertising, PR and Media and a solid grasp of strategy, psychology and data, so your marketing starts from a clear strategy and your ads bring sales and growth.

10Years in marketing
100+Clients worked with
12Markets reached
1Business built and sold
My Marketing Compass

Missing a marketing strategy? Build your own.

Not every business needs an ads specialist yet. My Marketing Compass is a self-paced programme that takes you from chaotic marketing to a clear strategy for your business, so you stop guessing what to do next.

  • You finish with your own personal marketing strategy for your business
  • Foundations that keep working when platforms and trends change
  • Stuck on something? Ask under any module and I answer personally
  • Lifetime access and a 7-day money-back guarantee

€297 one-time, or 3 payments of €99.

Not sure it's for you yet? Take the Reality Check, a self-assessment that shows where your marketing is struggling most.

Get in touch

Ready for more clarity in your marketing?

Tell me what you're running now and where it's stuck. I'll tell you honestly what I would do next.

Email me